VRM Media

Print Ad Requirements

Color: CMYK
Resolution: 300dpi
Format: .jpg or .pdf without crop marks or other printer marks and without transparency flattened

Print Ad Sizes (width by height in inches):

Full Page Ad: 8.375 x 11.125 (including bleed)
Live Area: 7 x 9.75 (no text or logos less than a half inch from the trim line please)
Trim Box: 8.125 x 10.875
Bleed Box:
8.375 x 11.125 (an eighth inch bleed beyond the trim line on each of the four sides)

Fitness Trainer Full Page Ad: 8.5x11, RGB, 240dpi, text at least a quarter inch from edges

Two Page Spread:
16.5 x 11.125 (including bleed)
Live Area: 15 x 9.75 (no text or logos less than a half inch from the trim line or center gutter)
Trim Box: 16.25 x 10.875
Bleed Box: 16.5 x 11.125 (an eighth inch bleed beyond the trim line on each of the four sides)

Half Barn Door Cover: 8.25 x 11.125 (including bleed)
Live Area: 7 x 9.75 (No text or logos less than a half inch from the trim line or gutter. The half barn door gutter is 4.5 inches from the left trim line and 3.5 inches from the right trim line.)
Trim Box:
8 x 10.875
Bleed Box: 8.25 x 11.125 (an eighth inch bleed on each of the four sides)

2/3 Page:
4.5625 x 9.75
1/2 Page Horizontal: 7 x 4.75
1/2 Page Vertical: 4.5625 x 7.125
1/3 Page Horizontal: 4.5625 x 4.75
1/3 Page Vertical: 2.125 x 9.75
1/4 Page Horizontal: 4.5625 x 3.5
1/4 Page Vertical: 3.3125 x 4.75
1/6 Page Vertical: 2.125 x 4.75
1/6 Page Horizontal: 4.5625 x 2.375

Fitness Trainer 2/3 Page: 6.5 x 8
Fitness Trainer 1/2 Page: 8 x 5.25
Fitness Trainer 1/3 Horizontal: 5.25 x 5.25
Fitness Trainer 1/3 Vertical: 2.5 x 10.5
Fitness Trainer 1/4 Vertical: 3.5 x 5.25

Web & Email Ad Requirements

Color: RGB
Resolution: 72dpi
Format: .jpg, .gif, .png, html5 (If using html5, please have a way to track your clicks. Also, html5 cannot be used for email blasts.)

Digital Ad Sizes (width by height in pixels):

E-Newsletter Banner: 640x116*
Homepage Banner: 620x113*
Premium Homepage Banner: 468x85*
Content-Specific Banner: 940x87
Skyscraper: 120 x 600
Button: 180 x 140

*640x116 is our preference for all e-newsletter and homepage banners (except html5) as it allows us to keep the highest quality version of the banner on file to resize as needed.

Exclusive Email Blasts:

For exclusive email blasts, please send a zip file that includes the html file and images. Please do not style your html using styles in head tags or styles in external stylesheets. For email blasts, all styles must be inline.

File Submission

Email: RobertC@VRMmedia.com [For files larger than 10MB, please send a link (e.g. via hightail.com, wetransfer.com, or something similar)]
Mail: Robert Certo, 431 Cranbury Road, Ste. C, East Brunswick, NJ 08816